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About Insurance Solutions Pacific Coast, Inc



For well over 20 years, Jay has been a key leader within the Commercial Insurance and High Net Worth Client business and advisory services arena. For the last 15+ years, he has been a key player and nationally recognized subject-matter expert in the sophisticated insurance and unique financial advisory planning and management needs of business owners and their families. As Director of Adkins & Associates, Jay was able to leverage both the depth and breadth of his insurance and financial experience, as well as his legal training, to help businesses and families mitigate the myriad of risks associated with their various professional and personal holdings. Jay’s network of fellow professionals in the accounting, tax, legal, and asset management arenas enables him to call upon trusted experts and some of the sharpest minds throughout the country.

Jay’s most recent role here in San Diego, beginning in 2014, was for Farmers Insurance Group (FIG) as their pilot agent for a new program called the Retail West Program.  This role again requiring him, with no contacts in California, to build another scratch agency from the ground up. Jay's previous role for nearly 15 years with FIG was in Oklahoma City where he was one of their top agents nationwide. In his role as owner, Jay was responsible for all aspects of business development, management, and leadership of what grew into a 10 Million plus premium/13-member organization. During his time with FIG, he consistently ranked within the top half of 1% of all agents and was the largest new business producing Commercial Agent for Farmers in Oklahoma for 11 straight years, and 4th in the Company in Assets Under Management/Financial Services. Jay’s impact and presence were felt throughout FIG where he was awarded inclusion in the President's Counsel as well as actively mentoring countless corporate leaders and independent and captive agents.

After the USAF, Jay began his career in the business advisory space with a PEO company, Employee Resources Group (ERG) as the VP of Marketing, where he doubled firm revenues in six months. His leadership was instrumental in positioning the firm for both dynamic growth and the eventual sale to a major national employee benefits provider.

Jay earned his Juris Doctorate from Oklahoma City University graduating with the prestigious Phi Delta Phi Award. He also graduated Summa Cum Laude from the University of Colorado - Leeds School of Business, earning his Business Administration undergraduate degree in both Finance & Economics. While attending Law School, Jay was recognized with the Intramural Moot Court Competition Award as the school's best advocate in a courtroom setting. While at CU, Jay was President and debate Champion of the nationally recognized Debate Team and was an active leader in various campus professional fraternity organizations.

Jay is a proud veteran of the United States Air Force.

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Craig is an experienced insurance professional. Insurance is in his blood. His father was a perennial top performer for Farmers Insurance with a forty-year agency in Torrance, CA. Upon completion of his studies at San Diego State University, he started his own scratch agency in Lomita, CA. He remained an agent, winning every honor Farmers could bestow, establishing himself as a rising star within the company. Within seven years he had attained the pinnacle of Farmers success by being invited to participate in President’s Council, an honor reserved for the upper 1% of agents and district managers.

Looking for greater challenges, Craig turned his agency back over to the company to try his hand at being a district manager. He moved to Colorado for a two-year tutelage. Then he accepted his own small district. He took the district from obscurity to notoriety by increasing both sales and morale. He rapidly established himself an insurance prodigy and a natural leader… a rare combination.

In 2002 Craig returned to California and took the reins of District 9951 in San Diego. The rest is history. Craig turned this small district into a powerhouse, netting him Southern California District Manager of the Year as well as all other awards offered by Farmers. Toppers Club is awarded to the top 15% and he won that twenty- five times. The Championship award goes to the top 5%. He won it eleven times. Lastly, the coveted President’s Council (top 1%) was awarded Craig Bass an amazing ten times.

Craig’s ideas on leadership are sought by high-level corporate managers throughout the industry. Craig is a student of his profession with an unquenchable thirst for knowledge. He attained the American College professional designation LUTC for his studies in Life Insurance sales and is pursuing the CIC title denoting an exceptional expertise in commercial insurance. Craig understands that sales is an art form, but leadership is a science. He is the rare combination of both. He is at ease managing and operating a one hundred-million-dollar enterprise. He maintains both state insurance and federal licenses. A Craig Bass-led enterprise means two things: high sales and high morale. The subordinates realize he is a mentoring partner as well as a boss. He is followed willingly. In August, 2018 Craig retired from Farmers and joined ISPC in 2019.

Craig resides in Point Loma, CA with his wife, Julie and daughter, Rachel. His four adult children, Joshua, Jonathan, Tristan and Alexia have all left the nest and are pursuing their own entrepreneurial or educational endeavors.

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Mike Medves - Director of Marketing / Equity Partner

Mike Medves

Mike's perseverance and work ethic comes from his blue-collar upbringing in Cleveland Ohio where he attended the Ohio State University on a wrestling scholarship. After being named captain of the team his senior year, he went on to graduate with his bachelors degree in education. Mike was then selected as a graduate assistant strength coach for the Buckeye football team and earned his masters degree in exercise science. The 1985 Rose Bowl brought Mike out to Southern California where he got started in the health club business.

25 years of health club experience including sales, personal training, management, and ownership gave Mike a true understanding of how to communicate with people and help them identify and achieve their goals. The communication skills Mike acquired over his 20+ years in the health club business gave him everything he needed to now run the external marketing program for ISPC.

Mike is an avid college football fan with his main focus on the Buckeyes . He also enjoys fly fishing in the Sierra Nevada's along with practicing a healthy lifestyle with proper nutrition and exercise.

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Ruby is a native of San Diego County with a rich history in Southern California.  She has worked in the insurance industry since 1989; beginning at Farmers Insurance as a file clerk and quickly promoted, where she worked in each of the following disciplines:  Commercial, Workers' Compensation, Auto / Home Life Insurance, and Personal Umbrella, and then advanced to a management role in the Billing Department.  In 2005 she left the regional office and joined a district office - still with Farmers.  She remained with that $100+ million dollar district office until 2018 when she successfully transitioned to the brokerage world.  Here at ISPC, Ruby is the Office Manager.  All financial aspects of the business pass through her hands; including P&L, commissions, and Human Resource responsibilities.  Ruby is known as the "go to" person in the office, or more affectionately known as "mom".  When not on the job, Ruby enjoys spending time with her family and friends, and is very active in her church.  She brings years of experience and know how to ISPC and ASAP.

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Gladys Carvajal Nevarez

Gladys strives to provide her clients with the best coverage at the most competitive prices and enjoys getting to know each and every one of them.  She considers it her job to ensure her clients understand their insurance coverage and the reasons why each of their coverages are important in protecting their business, as well as their employees. She is fluent in Spanish and loves working with Spanish-speaking clients.  

Since 2007, Gladys has been licensed in Property and Casualty and offers both commercial and personal lines coverage with expertise in General Liability, Business Owners Policies, Workers' Compensation, Business Auto, Professional Liability, Employment Practices Liability.  She works with insurance partners who endeavor to provide outstanding insurance coverage. Gladys has worked with all size accounts - from small business to middle and large market accounts. Her top priority is availability to her clients whenever they need her. "Serving the hospitality, retail and contractor industry means communicating with my clients when it is convenient for them."  

Gladys was born in Mexico and moved to San Diego when she was 5 years old.  When not working she'll likely be cooking and entertaining at home, hiking, or spending time outdoors with her husband, son and their blue nose pit-bull.  

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Patricia (Patty) joined our team to do what she has always done best: provide high-level client support. She has a 4-yr. Business degree with an accounting emphasis, is licensed by the IRS and the Franchise Tax Board. Patty’s extensive corporate America background, her 18 years as an entrepreneur in the accounting/bookkeeping/tax preparation world, and her desire to give clients what she was unable to attain from insurance agents; made the transition to the other side of the business spectrum easy. Now a fully-licensed insurance agent, working with the premier team of business-policy specialists in San Diego, Patty's clients can be assured their insurance needs are met and their policies adequately protect their businesses. Her mission statement: “Help clients achieve their goals with the highest level of integrity, efficiency and professional services!” Born and raised in Wisconsin (and still a Green Bay Packer’s fan).

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Linda joined our agency in 2016. She is retired from a manufacturing software company where she worked directly with the client’s staff; designed and documented departmental requirements, coordinated software modifications with the programming team, wrote instruction manuals and ran training classes. Here, at Insurance Solutions Pacific Coast, Linda works remotely out of Ohio where she manages Commercial Accounts with respect to renewals, appropriate discounts, processing certificates of insurance and any issue relating to premiums and payments. Linda is married, has one son and daughter-in-law, two adorable grandsons & two Standard Poodles. Her focus is family, friends, staying fit and eating healthily – farm to table whenever possible. Playtime for Linda includes beach, skiing or backpacking trips. Other hobbies include gardening, cooking and riding bikes.

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Jackie Baker

Jackie joined ASAP Insurance and Financial Services, a solely owned subsidiary of ISPC, in 1994. ( Jackie is a licensed agent with more than 25 years of experience. Her focus includes first line communication with clients to research and issue policies based upon customer needs. With specialization in the automotive industry, Jackie helps Car Dealership sales staff obtain auto coverage for their clients at point of sale. Jackie’s friendly approach to the insurance quote process makes her your best advocate, working as an intermediary between the insurance carrier and the customer. Jackie has been a San Diego resident since 1986 and enjoys spending time with her daughter and little Pekinese dog Honey.

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LIsa Johnson

Lisa joined our team in May of 2019. Insurance can be confusing and that is why she is committed to listening to her clients' needs. Drawing on years of experience in home, auto, flood, and other personal lines of insurance, Lisa can confidently advise you with confidence, integrity, respect, and excellent service - the same qualities that are the root of ISPC's core values. A multitude of options allows her to accommodate your unique insurance needs; and offer you peace of mind that she will be there when you need her. A quick conversation with Lisa will determine what works best for you! What's the value of insurance if you are not adequately covered? As a San Diego native, she is very familiar with the area and the trends in risk evaluation. She is well-versed when it comes to high fire risk properties and the options for insurance, including the California Fair Plan. Lisa can guide you through different insurance policies including Life, Homeowners, Auto, Business, and more. When not at work she enjoys pedaling miles with her husband lance, on their tandem bicycle and participating in the many activities of her 16 1/2 year old twins Dilan and Bryce.

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Mateo Torres

A creative problem-solver highly skilled in relationship development and customer service, Mateo has excelled in marketing during his time in San Diego. As a team player with the ability to innovate and think outside of the box while still paying close attention to details, he will work tirelessly to ensure your insurance needs are covered. Licensed in Property & Casualty Insurance, Mateo brings a fresh perspective and new ideas to the team at ISPC. In his free time, Mateo enjoys the challenge of playing golf and in 2019 celebrated his first hole in one!

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Our Message To You:

Insurance Solutions Pacific Coast, Inc. (IPSC) is an independent insurance agency that has been providing insurance protection to greater San Diego. Our team's combined experience gives our agency over 150 years of insurance expertise.

Unlike most insurance agencies, ISPC is not owned or tied to any one insurance company, thus allowing us to provide objective information to our customers and help them make informed decisions about their insurance needs. As an insurance broker, we have access to a network of top-rated insurance companies; which translates to you receiving the best rates and most comprehensive coverage.

Ultimately, our goal is to save you money without sacrificing quality coverage on your auto, home, motorcycle, life, and business insurance needs. We believe this is achieved by providing excellent customer service and offering consultative advice that protects all that is important to you, your family and your business; now and in the future.

Partner Carriers

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